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PURE COLOR

Experience a burst of pure color with YSL’s Rouge Pur Couture Reno Lipstick. Featuring transformative pure pigments, this lipstick delivers a full-coverage satin look with an ultra-lightweight creamy texture that feels like bare lips. Its effortless glide ensures a high-precision, foolproof application in just one swipe.

PURE CARE

Infused with an 80% smoothing lip care base, this high-care formula is enriched with ceramides, tuberose, and prickly pear extracts sourced from the Ourika Community Garden. It offers up to 16 hours of protection and comfort, leaving your lips softer and smoother with every application.

PURE COUTURE

YSL’s expertly curated collection features 40 couture shades across four distinct color families, designed to complement every skin tone and reflect your attitude.

• Refillable Packaging: Sustainability meets elegance with refillable options in YSL’s iconic 4 Muse shades: Rouge Muse, Nu Muse, Orange Muse, and Pink Muse.

Redefine your lip game with the perfect fusion of color, care, and couture. Rouge Pur Couture Reno Lipstick by YSL – where beauty meets sustainability.